Philanthropy Management, Example III
Planning and implementation of personal promotion strategies for benefactors and founders.
Starting Point
The client, a benefactor or donor with a strong affinity for polo, wants to financially support an aspiring polo jockey.
Goal
The goal is to financially support the player’s challenging tasks of combining training, horse keeping, purchase of horses, and his participation in tournaments around the world. His athletic development will be made possible through the founders financing of a professional team of coaches. This also means that the athlete should not have to look after organizational aspects such as transfers. The client moreover expects an appropriate marketing of the athlete in order to visibly raise his public profile. In return the athlete shall become an ambassador for the benefactor’s watch brand.
Course of Action
Adiuventia supports the client in his comprehensive assistance of the athlete. Structures and processes are set in motion, which will enable him to reach the goals together with a specially selected team of coaches. The marketing towards a greater awareness of the athlete’s public profile will be created from the concept to the finishing touches.